Donald and Martha: media manipulation

So, what should we make of the latest celebrity pissing contest.
Martha Stewart pisses-off Donald Trump with some dumb comments (justifying her failed version of "Tea Apprentice") and he responds with one of the nastiest "Dear Martha" letters in recent celeb history. It's almost like a Paris Hilton versus almost any twenty-something young female who has had a photo in the media more recently than Paris.
I can certainly understand if you think this is absurdly trivial
If you care about all this, and I can certainly understand if you want to skip on to the next post. There is a point worth making, so pay attention before you move on.
It's about media manipulation, the heart of the current right-wing.

The New York Post hit it on the head - I never thought those words would trip off my fingers - but in this case they are actually right (which means they agree with me).


"The pairs new public 'Apprentice' animosity, media experts say, is likely to give each of them millions of dollars of national, prime-time publicity - for nothing."
....
"Some need air to live, but publicity is the source of life (for Stewart and Trump) that keeps them going, in a business sense.... They deserve each other."

Startlingly this feud breaks into the media on the eve of a new "Apprentice" season. (Remember how surprisingly Paris' porn tape came to light on the eve of the first season of "The Simple Life"}. These people are not playing in the minor media leagues.

"Martha Stewart's nasty outbursts against The Donald came on the eve of her jubilant unveiling [Wednesday]of the first quarterly profit in two years at her Martha Stewart Living Omnimedia homemaking empire."

Ah! How easy it is to manipulate the mainstream media.